lets take a quick look.
CMJ ISSUE 1338--ADDS
|1||181||CLOUD NOTHINGS||Here And Nowhere Else||Carpark-Mom And Pop|
|2||164||MAC DEMARCO||Salad Days||Captured Tracks|
|3||100||HOLD STEADY||Teeth Dreams||Razor and Tie-Washington Square|
Cloud Nothings Dominated ADDS. There was every reason to believe that they would march to #1 rather easily
That same week though Mac Demarco had a solid debut
|70||-||-||70||1||MAC DEMARCO||Salad Days||Captured Tracks|
whereas Cloud Nothings had been on the charts for a few weeks already
|87||148||124||87||3||CLOUD NOTHINGS||Here And Nowhere Else||Carpark-Mom And Pop|
The very next week they SHOT up the charts Issue 1339
|4||70||-||4||2||MAC DEMARCO||Salad Days||Captured Tracks|
|5||87||148||5||4||CLOUD NOTHINGS||Here And Nowhere Else||Carpark-Mom And Pop|
This was the beginning of the end for Cloud Nothings, they could never recover
|1||4||70||1||3||MAC DEMARCO||Salad Days||Captured Tracks|
|3||2||3||2||7||WAR ON DRUGS||Lost In The Dream||Secretly Canadian|
|4||5||87||4||5||CLOUD NOTHINGS||Here And Nowhere Else||Carpark-Mom And Pop|
Then began Mac Demarcos dominance Issue 1341
|1||4||1||4||MAC DEMARCO||Salad Days||Captured Tracks|
|2||4||5||2||6||CLOUD NOTHINGS||Here And Nowhere Else||Carpark-Mom And Pop|
|1||1||1||1||5||MAC DEMARCO||Salad Days||Captured Tracks|
|2||2||4||2||7||CLOUD NOTHINGS||Here And Nowhere Else||Carpark-Mom And Pop|
|3||4||3||2||9||WAR ON DRUGS||Lost In The Dream||Secretly Canadian|
|1||1||1||1||6||MAC DEMARCO||Salad Days||Captured Tracks|
|2||2||2||2||8||CLOUD NOTHINGS||Here And Nowhere Else||Carpark-Mom And Pop|
|4||64||-||4||2||THEE OH SEES||Drop||Castleface|
and finally issue 1344
|2||1||1||1||7||MAC DEMARCO||Salad Days||Captured Tracks|
|3||2||2||2||9||CLOUD NOTHINGS||Here And Nowhere Else||Carpark-Mom And Pop|
It was really never truly over until they got jumped by a newer record.
Currently there is no record that looks like it is about to jump in though and ruin Modest Mouses chances for good. The question then is when is it really over for Modest Mouse? when do you give up? For me It would be either when something new jumps in and passes me. There is no incentive not to stop. In a vacuum, that is. We are leaving out a key component and that is the other records I might be working. I can't speak to that but we can look back at the time this happened to me.
Two years ago when we were working the Tegan and Sara record.
We went #1, the last 3 Tegan and Sara records had gone number one so we obviously thought we had a good shot.
|1||136||TEGAN AND SARA||Heartthrob||Warner Brothers|
|3||119||UNKNOWN MORTAL ORCHESTRA||II||Jagjaguwar|
Scoring #1 most added we thought we had the best shot.
At the time Toro Y Moi was #1 but it was so early in the year that stations were throwing the new stuff pretty fast and they would climb up the charts really fast.
That week we even debuted at #49
|49||-||-||49||1||TEGAN AND SARA||Heartthrob||Warner Brothers|
sadly for us Local Natives had also debuted...the week before ...
|1||1||2||1||4||TORO Y MOI||Anything In Return||Carpark|
|2||2||1||1||5||YO LA TENGO||Fade||Matador|
|3||3||5||3||4||FOXYGEN||We Are The 21st Century Ambassadors Of Peace And Magic||Jagjaguwar|
|5||4||3||3||5||RA RA RIOT||Beta Love||Barsuk|
|6||25||82||6||3||UNKNOWN MORTAL ORCHESTRA||II||Jagjaguwar|
|7||7||135||7||3||DUCKTAILS||The Flower Lane||Domino|
|8||10||162||8||3||FIDLAR||FIDLAR||Mom And Pop|
|9||49||-||9||2||TEGAN AND SARA||Heartthrob||Warner Brothers|
Not the best start really we thought. But Tegan and Sara was a big priority for both ourselves and AAM so we thought we still had a very good chance to make up that difference.
|1||1||1||1||5||TORO Y MOI||Anything In Return||Carpark|
|2||3||3||2||5||FOXYGEN||We Are The 21st Century Ambassadors Of Peace And Magic||Jagjaguwar|
|4||2||2||1||6||YO LA TENGO||Fade||Matador|
|5||7||7||5||4||DUCKTAILS||The Flower Lane||Domino|
|6||6||25||6||4||UNKNOWN MORTAL ORCHESTRA||II||Jagjaguwar|
|7||9||49||7||3||TEGAN AND SARA||Heartthrob||Warner Brothers|
Closer, but as you can see, Local Natives also stalled as did UMO. So we felt really good still about our chances.
|2||2||3||2||6||FOXYGEN||We Are The 21st Century Ambassadors Of Peace And Magic||Jagjaguwar|
|3||1||1||1||6||TORO Y MOI||Anything In Return||Carpark|
|4||6||6||4||5||UNKNOWN MORTAL ORCHESTRA||II||Jagjaguwar|
|5||4||2||1||7||YO LA TENGO||Fade||Matador|
|6||7||9||6||4||TEGAN AND SARA||Heartthrob||Warner Brothers|
This is most likely when we should of started to think we might not have a shot. But nothing newer had gotten ahead of us so we figured jumping the older records would be pretty easy over the next few weeks. The biggest issue was that the record was a pop record and very different from anything they had done. Also Local Natives fit into the College radio box for more stations.
|2||2||2||2||7||FOXYGEN||We Are The 21st Century Ambassadors Of Peace And Magic||Jagjaguwar|
|3||4||6||3||6||UNKNOWN MORTAL ORCHESTRA||II||Jagjaguwar|
|4||6||7||4||5||TEGAN AND SARA||Heartthrob||Warner Brothers|
|5||19||89||5||3||NICK CAVE AND THE BAD SEEDS||Push The Sky Away||Bad Seed|
Ok top 5.... oh damn.. Nick Cave... and coming in fast... the window is getting smaller... but thankfully Tegan and Sara remained a priority for both parties working the record.
|2||3||4||2||7||UNKNOWN MORTAL ORCHESTRA||II||Jagjaguwar|
|3||5||19||3||4||NICK CAVE AND THE BAD SEEDS||Push The Sky Away||Bad Seed|
|4||4||6||4||6||TEGAN AND SARA||Heartthrob||Warner Brothers|
And sure enough... we got jumped the next week. This should of ended our dreams of #1 but at the time we still thought we were close enough to have a shot. The problem you get when you are in week 6 or 7 of a project is any gains you get on some stations are negated by a mass exodus of stations jumping onto the next new thing.
So we never gave up...
|1||3||5||1||5||NICK CAVE AND THE BAD SEEDS||Push The Sky Away||Bad Seed|
|2||4||4||2||7||TEGAN AND SARA||Heartthrob||Warner Brothers|
|3||2||3||2||8||UNKNOWN MORTAL ORCHESTRA||II||Jagjaguwar|
|5||9||172||5||3||YOUTH LAGOON||Wondrous Bughouse||Fat Possum|
We salvaged a #2 but the goal was #1 so at the time we were all disappointed.
Looking back on it now I remember being very close to all those other records and having it come down to just a handful of stations. The very next week Youth Lagoon took #1 and then our chances went out the window.
So the key really is that you always have a chance at #1 if you are in the top 5 as long as no one new jumps you. I would say in general that is a good rule. I am sure there are exceptions to that and perhaps I will try and find them one day.
Lets take a quick look at this weeks charts then! As I mentioned Courtney continues to block both Modest Mouse and Sufjan Stevens. The key though is no one new has jumped into the conversation.
So If I were working either Modest Mouse or Sufjan Stevens I would keep on trying for #1 until I got jumped. Also If i were working Courtney Barnett I would keep on trying to keep her #1, as long as I had no other record climbing up the charts.
So who are the contenders to ruin it for Modest Mouse and Sufjan Stevens?
|5||5||9||5||4||TORO Y MOI||What For?||Carpark|
Both of these records seem to be in prime position to take it. I am a bit surprised at Toro Y Moi not doing as well considering, as we saw above, the dominance at #1 last time around.
|8||9||143||8||3||MOUNTAIN GOATS||Beat The Champ||Merge|
With that debut last week I thought it would be Mountain Goats but they seem to have stalled this week. If they can jump above those other 2 though they have a shot.
Do you see the potential problem I see? So much Merge! Good problem to have, they were also smart and have different companies on each of the records. So while they are competing with themselves they gave themselves a chance by spreading out who is working the records. Although, you could make the argument that having one person work all of them lets that company have more control over the overall process, as you see with Sub Pop. I wonder what works better?
So all of those have a shot but I think this weeks ADDS pose the biggest risk to all of those records
|1||158||ALABAMA SHAKES||Sound And Color||ATO|
|2||143||BEST COAST||California Nights||Harvest|
Just look where they debuted as well
|34||-||-||34||1||ALABAMA SHAKES||Sound And Color||ATO|
|125||-||-||125||1||BEST COAST||California Nights||Harvest|
I guess you guys like Alabama Shakes. I thought they were too big for college radio but what do I know.
A lot of you are leaving for the summer or forever so thank you for being Music directors, most of you that is.
No birthdays I saw this week but If there are any just let me know and I will update.
Lets talk on twitter or leave a comment here!