Dan Deacon took the top spot this week and I am pretty surprised. I though for sure Modest Mouse would make the jump from 5 to 1 but they only jumped up to 3. The biggest surprise this week for me was Courtney Barnett. They went for it. Going all the way from 9 to 2. Purity Ring I feel was the one hurt most by this week as they fall from #3 to #4. Sufjan Stevens rounds out the top five jumping from #32 and I have to imagine all five of these records will be pushing for #1.
Now with Modest Mouse not making that jump this week you have to wonder if they are in any danger. College radio can turn on artists in a blink of an eye and with there being so much positive press on Courtney Barnett ( that I have seen) and lukewarm press for juggernaut Modest Mouse perhaps the window for them was smaller than I thought. Then what to do with Purity ring? They went for ADDS 5 weeks ago so are getting a bit up there in college age.
How about we take a look at all the adds from 5 weeks ago and see how they are fairing in comparison to Purity Ring? That might give us some idea as to if the window is closing or now.
|TW||TA||Artist||Current chart #||Peak|
|3||111||MATTHEW E. WHITE||15||6|
|5||52||LADY LAMB THE BEEKEEPER||24||15|
|10||27||GO BETTY GO||135||108|
|14||21||YOUNG GUV||not charting||98|
|18||18||IN THE WHALE||138||138|
|19||17||JOE HERTLER AND THE RAINBOW SEEKERS||143||105|
So many things stand out to me here.
First you see that all but 2 records are in decline and strangely enough those 2 records are both steady so they may as well be in decline.
I also find it very interesting that every record that made it on the ADDS list charted. It would take some time to look up every record went for adds that week, but it would be cool to see how many of those made the charts. Also we have talked for sometime on twitter about ADDS and if they matter or not. But looking at this list you see a clear trend, with a few exceptions that the ones that got highest added ended up highest on the chart. I have always thought ADDS are a good way of prediction how well a record might do and this shows that might be the case. I plan on getting more in depth on this in the future to see how strong that pattern is.
Speaking of ADDS this weeks top add was Waxahatchee, edging out Toro Y Moi. I thought for sure Toro Y Moi would of taken #1 considering the last record was #1 for 3 weeks and Waxahatchee had never taken #1 most added. But as I mentioned college radio changes their mind on records rather quickly. But before we put too much meaning on it they did only lose by 9 adds.
Something else I will be taking a closer look at in the future is if charting on the debut week means anything. For now lets take a brief look at it, focusing on the top five adds.
|2||121||TORO Y MOI||#124|
|4||71||MATT AND KIM||#115|
|5||68||AMERICAN WRESTLERS||No debut|
They are all tightly bundled but interesting to see that #3 most added Laura Marling has the highest debut at #111 and even #4 most added Matt and Kim beats both the top ADDS. Remember last week though Sufjan Stevens was the #1 most added but had a huge debut at #32. The week before Modest Mouse had the huge debut at #35 ( although they had a single to set up the record and you have to wonder if that is causing any slow down on their part currently) There is something to be said about having a huge debut on the ADD week. I don't think having a small or no debut stops you from getting #1 in the future but you have to think going from #32 to #1 is easier than going from #127 to #1.
Feel free to leave some questions in the comments just let me know about them on Twitter so I can check them out. Or just ask on twitter. Thank you for reading!