Hello friends, I hope all is well out there in radio land. This week we have a new number one in DR DOG. I must say these are easier to right when I don't have a horse in the race. But let me tell you how very satisfying getting a #1 record is. It never gets old. Every year there are just around 20 or so #1 records out of 50 something weeks of the year. Getting #1 is hard. Just look at some of the records that peaked out at #2 or #3 that are currently on the charts now: Superchunk, Franz Ferdinand, Chvrches, No Age and perhaps next week we might add Of Montreal to that list. But all are great records that had they gone at a different time of year could of been #1 records. Everything has to hit right for a record to go #1. There has to be hype for sure, it could be the best record in the world but that matters so very little unless others are talking about it. Most of the time it needs to be a band on their second or third record. There are very few bands that go #1 on their first record. You also need a good company behind the record. ( well you need 2 of the three for sure )
I often wonder what the charts would look like if there were no promoters. You can take a look at those handful of stations that don't talk to anyone and get a glimpse and it is not pretty. Lots of very VERY old releases. A stagnant CMJ if you will. I debate whether the charts are better or worse off because of promoters. For the most part I have to say they are better.
So yeah this week feels really good. We had the goal of #1 and we had this week circled as the week to make it happen ( actually I had last week circled but we came up short) This week I was worried about Of Montreal a lot and of course you have to look out for the record that is already there, Arctic Monkeys. I really thought that Arctic Monkeys would drop more than it did this week and would not be a factor the whole time but if you are at #1 why give it up so easily. I thought Of Montreal would challenge having jumped up to #4 last week but I expected a lot more from Chvrches. Perhaps they saw they had a long shot at #1 and decided to concentrate on something else, maybe Sleigh Bells as that did jump all the way from 16 to 7. The jumps this time of year within the top 20 are way more difficult than they were in the summer so I view that as very impressive. For example if you look at The Dismemberment Plan they stayed exactly the same as last week despite gaining over 20 stations! 20 stations should be enough to move but when others around you gain more you end up running in place.
To be honest I expected more from Arcade Fire, as they had barely over half the reporting stations report it as an ADD and only came in at #58. Pretty disappointing. ... oh... whats that? Ahhh I see they did not even send out a digital until Monday and no one got it in until Monday at the earliest .. well damn thats pretty good.. I remember making ADD lists back in the summer time and even then my thought was we need to go for adds at least 3 weeks before Arcade Fire if we are to have a chance to go #1. If we take a look at history the last 2 Arcade Fire records each went #1 the week after they went for adds. I know there is a "chance" that Of Montreal could sneak in there or that DR DOG could hold on but I don't see that happening. It could but my money is on Arcade Fire going #1 next week. The last Arcade Fire record held #1 for 8 weeks I think it holds it for the rest of the year.
One of the issues brought up to me this week is that because the record got sent out late the fact that it got #1 most added makes ADDS somewhat of a joke. I see the point of course but have never argued that ADDS are not silly. I tell stations all the time if you think ADDS are dumb then don't do ADDS but unless you are a big station that is going to get everything all the time it makes sense to play the game and do adds. That is a lot of what ADDS are, a game. Is there any doubt that the biggest band at college radio is Arcade fire though? No there is no doubt so them getting #1 makes perfect sense. The fact they did not send out the record early or "on time" makes no difference, if anything it reinforces that they are HUGE and will dominate no matter what. I mean if My Bloody Valentine can go top 30 without sending a single copy out then i would be willing to bet that Arcade Fire could go #1 without sending a record out.
So what will we discuss the next few weeks as Arcade Fire dominates? I might do a more in depth look at the charts. If Arcade Fire goes as I think it will we might have to start talking about who has the best chance to over take them. We could also talk about what record are going for #2. Or we can talk about whatever you want to talk about. I am always here to talk @theanimalarrg So lets talk
thank you for reading!
douglas
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