Thank you friends for stopping by this weeks CMJ recap. Having grabbed #1 last week with Neko Case we were faced with a 2 part challenge.
1) keeping Neko Case #1 and 2) Putting Dr. Dog in a position to get #1.
There was a lot of debate about the best way to go about it. I felt pretty strongly that there was very little possibility in getting Dr. Dog ( last week #13) all the way to #1 considering Arctic Monkeys were going to continue pushing for #1 and we were still a good 60+ stations behind. I thought we had a chance to keep Neko #1 but we had to be sure we did not sacrifice Dr. Dog to do so. Also the week after getting #1 I feel you cant put the same amount of pressure on stations that you did the previous week. I mean you can but it all begins to fall apart if EVERY WEEK IS THE BIGGEST WEEK EVER FOR EVERY RECORD YOU EVER WORK. (same way some promoters think every record they work is the best record ever ) I just don't think thats a smart way to do it. So I pick my battles.
Early on we had the same gap we had last week between Neko and Arctic Monkeys but every time I checked the gap was wider than the previous week. By the end of the day Monday I started really trying to lay the groundwork for a big Dr. Dog push that will come in the next few weeks. In the end though Arctic Monkeys ( congrats to them since I am sure they thought they should of had it last week ) took the #1 spot. Neko Case fell to #2 and setting up the next few weeks Chvrches and Dr. Dog took #3 and #4.
What happens now is a good question especially with a week off due to CMJ. Some stations will combine two weeks of charts. Others will put out a chart next week and a different one the week after and some will just freeze their charts because they are too hungover from being in NYC all week. So I go into the weird 2 week period pretending there is a chart next week and my goal is to get Dr. Dog into the top 3. When I have convinced myself I have then going for #1 in 2 weeks seems pretty easy.
As for ADDS this week... I did not see that coming. The last Of Montreal record was the poorest performer of their career at CMJ and normally when you have a slip on the charts it caries over to the next record ( as we have discussed before) So I just naturally thought they would do worse than they did before and maybe be a top 5 most added band. I really thought it would come down to Sleigh Bells, Dismemberment Plan and Best Coast. But it was not even close. Of Montreal ran away with it. Sleigh Bells was a surprise as well but talking to a few stations it seemed like the mailing was a bit late. More importantly we had three records with over 100 adds something we have not seen in quite a long time.
So what happens to these adds after the CMJ break? Lets take a look at last year at this time to see if that can give us any indication. Last year we also saw three records get 100+ adds with Tame Impala taking #1, Ty Segall taking #2 and Mountain Goats at #3.
The top five records the week before CMJ were
Dum Dum Girls
The Week after the CMJ break ( issue 1270 )
We have a new number one
Dum Dum Girls
( Ty Segall came in at #7 and Mountain Goats #13)
That is sort of what I expect to happen this time around. Either Chvrches or Dr. Dog should be able to take the #1 spot on the charts in the next chart while we should see the top 3 adds from this week jump up near the top 10.
Last year at this time we saw a rapid fire switch over at #1 over those last few weeks as well. I expect the same.
With there only being 8 reporting weeks left I think we will see 4 more #1 records. The 4th being Arcade Fire as it will walk over everything in its path when that comes out. So my goals now are to get #1 before that record comes out.
If you are going to CMJ lets meet up! And please come by the Pirate! party on WED at Fontanas.
www.paintismybitch.com and if you are not yet lets continue the conversation over on twitter @theanimalarrg
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