So I have not done this in a while and thought it would be fun to give a day by day/ later on hour by hour recap of what goes into pushing a record at college radio.
This past week we got Wilco to #2 and closed the gap to within 25 stations of Angel Olsen. We also had a great week going up to #10 with Cass McCombs. The internal debate then is do we have a better shot at getting #1 with Wilco or getting top five with Cass McCombs.
You might ask well why can't you do both? Well you can try but when you do that you usually fail. Take a look at last weeks adds with Beach Slang and How to Dress well. The same company working them meant that some stations were only going to add one of them. Had they been worked by 2 different companies each would of done better. You have to pick a frontrunner sometimes in order to maximize success.
So we took a look at the charts and originally decided that Cass McCombs would be the one for us to push this week, lets go top 5 and work on Wilco next week. That was until we saw the news that Bon Iver was going for adds this week. That has a real impact on the window Wilco has to go #1. Then we took a closer look at the charts.
| 1 | 1 | 1 | 1 | 5 | ANGEL OLSEN | MY WOMAN | Jagjaguwar |
| 2 | 4 | 103 | 2 | 3 | WILCO | Schmilco | Anti |
| 3 | 5 | 9 | 3 | 4 | LOCAL NATIVES | Sunlit Youth | Loma Vista |
| 4 | 2 | 2 | 2 | 5 | OF MONTREAL | Innocence Reaches | Polyvinyl |
| 5 | 8 | 36 | 5 | 4 | ALLAH-LAS | Calico Review | Mexican Summer |
| 6 | 3 | 3 | 1 | 8 | THEE OH SEES | A Weird Exits | Castle Face |
| 7 | 9 | 10 | 7 | 4 | DE LA SOUL | And The Anonymous Nobody | A.O.I. |
| 8 | 61 | - | 8 | 2 | NICK CAVE AND THE BAD SEEDS | Skeleton Tree | Kobalt |
| 9 | 16 | 161 | 9 | 3 | HEAD AND THE HEART | Signs Of Light | Warner Bros. |
| 10 | 15 | 17 | 10 | 4 | CASS MCCOMBS | Mangy Love | Anti |
| 11 | 18 | 79 | 11 | 3 | PREOCCUPATIONS | Preoccupations | Jagjaguwar |
That was last week
You can expect those top 3 to remain the same 3 records. Of Montreal should drop out. Allah-Las has reached its ceiling as well. Thee Oh sees are not going to go back up, De La soul could do it but my guess is that get jumped by Nick cave.
| 1 | 1 | 1 | 1 | 5 | ANGEL OLSEN | MY WOMAN | Jagjaguwar |
| 2 | 4 | 103 | 2 | 3 | WILCO | Schmilco | Anti |
| 3 | 5 | 9 | 3 | 4 | LOCAL NATIVES | Sunlit Youth | Loma Vista |
| 8 | 61 | - | 8 | 2 | NICK CAVE AND THE BAD SEEDS | Skeleton Tree | Kobalt |
| 9 | 16 | 161 | 9 | 3 | HEAD AND THE HEART | Signs Of Light | Warner Bros. |
| 10 | 15 | 17 | 10 | 4 | CASS MCCOMBS | Mangy Love | Anti |
| 11 | 18 | 79 | 11 | 3 | PREOCCUPATIONS | Preoccupations | Jagjaguwar |
So if we put Nick Cave in the top 5 that leaves one spot for Head and the Heart, Cass McCombs and Preoccupations to fight for. Head and the Heart being the youngest on there has the best shot to make that kind of jump. Going from 16 to 9 last week it seems like that will be what will happen.
That would mean we would need a near perfect week with Cass McCombs. Or if we went with Wilco we would presume that Angel Olsen would slow down at least a little. and we are young enough that a 30 station gain is not out of the question. So we have decided to go with Wilco.
So this should be fun.
Thursday September 29th 2016
In order to catch up with Angel Olsen we need to shoot for around 130 stations. For me that means a gain of about 15 or so.
So we made some targeted lists for Wilco today. Over the last 4 weeks I have had 134 stations chart to CMJ. Of those 134, 64 were playing wilco last week. 70 Were not.
The first stations I will target are those that ADDED the record but were not charting it last week, I have 11 of those. These should be the easiest to get on board.
I also want to take a look at those stations that were charting it but have already dropped it. I have 4 of those.
Thats 15 targets but there is no way I am getting all 15 of those so I will need more. Last year there was a Wilco record and the year before that a solo Tweedy record. I think a good strategy would be to focus on those that played both records. Giving me a better chance of conversion.
I have 12 stations that are not charting the new Wilco yet but did play both of the last records.
( And are still currently reporting to CMJ)
So that gives me 27 stations to aggressively target. Of course when you are going for #1 every station is a target but these 27 will be a major focus of mine.
Charting opens tomorrow but it really doesn't start until Monday.
Happy Monday! October 3rd 2016
Well back in the day we would start to have a good idea of how things going. But now most weeks there are only 10-15 stations that have reported. So we will check back in a bit later to see how we are doing. Currently there are only 9 stations in playlists (7-6 Wilco over Angel ) But that means nothing.
12:22 PM Oct 3
Well of COURSE the week where I want to show you the inside mechanics of going for #1 CMJ has to go down. Can we be done with them yet? Sorry just angry. Anyways so CMJ is down and so stations cant report. I cant see stations report. I can just sit and wait and check www.twitter.com/iscmjdown to see if its back up or not.
3:26 PM Oct 3
Well CMJ sent out an email telling everyone a back door to get to CMJ. So reports are coming in slow so far only 34 people have reported so its such a small sample size you cant really tell anything from it but just so you know Wilco and Angel Olsen each have 20 stations. Angel has higher charters so Wilco will need to have a good rest of the day/ overnight and tomorrow.
4:27 Oct 3
Some things are trickling in.
First an ADDS up date for you.
With 29 reporters :
Bon Iver--14
Regina Spektor--10
Danny Brown--9
Pixies--7
Ex-Cult--5
5:37 PM Oct 3
Still not a lot but with 39 playlists in we have:
Angel Olsen --23
Wilco --22
Local Natives--15
Nick Cave --13
So not looking like anyone will be competing aside from Angel and Wilco.
10:20PM Oct 3rd
We are up to 52 stations reporting ADDS
Bon Iver--26
Pixes--20
Danny Brown--19
Regina Spektor--15
Ex Cult--11
For the charts
Still only Angel Olsen vs Wilco 39-35 with 60 reporters
Closer than last week but no major move by Wilco yet.
Local Natives and Nick Cave are at 25 and 24 respectively so they are afterthoughts.
8:20 AM Oct 4th .
Good Morning. Last night we left with 52 stations reporting adds and we wake up with 65. Seems a bit low could be due to the CMJ site not working properly.
Overnight the Pixies did pretty well
Bon Iver is still in the lead with 32 ADDS but Pixies have cut that lead down to 4. I would still be surprised to see Pixies get most added.
For the charts there are now 74 reporters.
Angel Olsen still leads with 48 stations and Wilco has 44. Local Natives remains far behind with 33.
So the same margin as last night.
Today will be interesting as we don't know how many stations have given up on reporting this week. The last 2 weeks we had just over 200 stations so hypothetically we would have 130 stations still to report. So its really still possible but I am way less optimistic than I was earlier.
10:00 am Oct 4th
Now the "real" start of the day.
Reporting for Adds is up to 73 and the lead is unchanged with Bon Iver up by 4
For the charts its up to 84, with a 53-48 Lead for Angel Olsen.
Looking at a different report I see that Angel is at 58/91 stations reporting and Wilco is at 50/91 stations.
8 stations is a pretty big gap these days but lets take a look at the side of the stations real quick. We will do this again later
Remember there are 6 different weights of stations
Wilco Angel Olsen
6 1 1
5 1 4
4 13 18
3 17 17
2 11 10
1 7 8
Well that does not make me feel any better.
No where near close. But There are still plenty of 4's and 5's to go after but Its looking like Angel is going to skate easily to her 4th week at #1.
11:00AM Oct 4th
Whoa! Pixies have overtaken Bon Iver.
47-46 currently. I am shocked but good job on them! (99 reporters)
Will be worth checking on this in an hour or so
Charts are up to 110 reporters
72-61 lead for Angel Olsen over Wilco.
Well at least we can watch Pixies vs Bon Iver now that seems like it might be fun.
Thursday September 29th 2016
In order to catch up with Angel Olsen we need to shoot for around 130 stations. For me that means a gain of about 15 or so.
So we made some targeted lists for Wilco today. Over the last 4 weeks I have had 134 stations chart to CMJ. Of those 134, 64 were playing wilco last week. 70 Were not.
The first stations I will target are those that ADDED the record but were not charting it last week, I have 11 of those. These should be the easiest to get on board.
I also want to take a look at those stations that were charting it but have already dropped it. I have 4 of those.
Thats 15 targets but there is no way I am getting all 15 of those so I will need more. Last year there was a Wilco record and the year before that a solo Tweedy record. I think a good strategy would be to focus on those that played both records. Giving me a better chance of conversion.
I have 12 stations that are not charting the new Wilco yet but did play both of the last records.
( And are still currently reporting to CMJ)
So that gives me 27 stations to aggressively target. Of course when you are going for #1 every station is a target but these 27 will be a major focus of mine.
Charting opens tomorrow but it really doesn't start until Monday.
Happy Monday! October 3rd 2016
Well back in the day we would start to have a good idea of how things going. But now most weeks there are only 10-15 stations that have reported. So we will check back in a bit later to see how we are doing. Currently there are only 9 stations in playlists (7-6 Wilco over Angel ) But that means nothing.
12:22 PM Oct 3
Well of COURSE the week where I want to show you the inside mechanics of going for #1 CMJ has to go down. Can we be done with them yet? Sorry just angry. Anyways so CMJ is down and so stations cant report. I cant see stations report. I can just sit and wait and check www.twitter.com/iscmjdown to see if its back up or not.
3:26 PM Oct 3
Well CMJ sent out an email telling everyone a back door to get to CMJ. So reports are coming in slow so far only 34 people have reported so its such a small sample size you cant really tell anything from it but just so you know Wilco and Angel Olsen each have 20 stations. Angel has higher charters so Wilco will need to have a good rest of the day/ overnight and tomorrow.
4:27 Oct 3
Some things are trickling in.
First an ADDS up date for you.
With 29 reporters :
Bon Iver--14
Regina Spektor--10
Danny Brown--9
Pixies--7
Ex-Cult--5
5:37 PM Oct 3
Still not a lot but with 39 playlists in we have:
Angel Olsen --23
Wilco --22
Local Natives--15
Nick Cave --13
So not looking like anyone will be competing aside from Angel and Wilco.
10:20PM Oct 3rd
We are up to 52 stations reporting ADDS
Bon Iver--26
Pixes--20
Danny Brown--19
Regina Spektor--15
Ex Cult--11
For the charts
Still only Angel Olsen vs Wilco 39-35 with 60 reporters
Closer than last week but no major move by Wilco yet.
Local Natives and Nick Cave are at 25 and 24 respectively so they are afterthoughts.
8:20 AM Oct 4th .
Good Morning. Last night we left with 52 stations reporting adds and we wake up with 65. Seems a bit low could be due to the CMJ site not working properly.
Overnight the Pixies did pretty well
Bon Iver is still in the lead with 32 ADDS but Pixies have cut that lead down to 4. I would still be surprised to see Pixies get most added.
For the charts there are now 74 reporters.
Angel Olsen still leads with 48 stations and Wilco has 44. Local Natives remains far behind with 33.
So the same margin as last night.
Today will be interesting as we don't know how many stations have given up on reporting this week. The last 2 weeks we had just over 200 stations so hypothetically we would have 130 stations still to report. So its really still possible but I am way less optimistic than I was earlier.
10:00 am Oct 4th
Now the "real" start of the day.
Reporting for Adds is up to 73 and the lead is unchanged with Bon Iver up by 4
For the charts its up to 84, with a 53-48 Lead for Angel Olsen.
Looking at a different report I see that Angel is at 58/91 stations reporting and Wilco is at 50/91 stations.
8 stations is a pretty big gap these days but lets take a look at the side of the stations real quick. We will do this again later
Remember there are 6 different weights of stations
Wilco Angel Olsen
6 1 1
5 1 4
4 13 18
3 17 17
2 11 10
1 7 8
Well that does not make me feel any better.
No where near close. But There are still plenty of 4's and 5's to go after but Its looking like Angel is going to skate easily to her 4th week at #1.
11:00AM Oct 4th
Whoa! Pixies have overtaken Bon Iver.
47-46 currently. I am shocked but good job on them! (99 reporters)
Will be worth checking on this in an hour or so
Charts are up to 110 reporters
72-61 lead for Angel Olsen over Wilco.
Well at least we can watch Pixies vs Bon Iver now that seems like it might be fun.
12:00PM Oct 4th.
Up to 126 ADDS reported, last week there were 199 so we could see 75 more?
Lets check the numbers
Pixies--53
Bon Iver--57
Big move there, Bon Iver pulls back ahead! This is getting good!
Danny Brown --36
Regina Spektor --41
A close one for #3 as well
Just because we have done it for this long lets check out the charts. We are at 137
89-76 is the current breakdown between Angel Olsen and Wilco
Local Natives is at 59
Last weeks number one add Lvl Up is at 42
Nick Cave is at 55 so its looking like a runaway for Angel yet again. At this point the focus is still getting people onboard but focusing on Next week.
No matter who gets #1 most added this week, neither are going to be in a position to jump from where they debut this week to #1 next week leaving it wide open yet again.
Next update in an hour
1:00PM Oct 4th
One hour left!
We are up to 150 reporters for ADDS and boy is it close.
Bon Iver --66
Pixies--64
Danny Brown--40
Regina Spektor-48
For the Charts we are up to 162 reporters
Angel Olsen is at 102
Wilco is at 90
So yeah not going to happen this week.
1:30 PM Oct 4th
Half hour! Looks like we will break 200 stations for the 3rd week in a row. This is good but should not be seen as a success. There should be 300+ at this point in the year.
We are up to 166 ADDS
Bon Iver--71
Pixies--71
this is going to be fun to watch!
For the charts, while we know its not really a race we will keep track so we can compare to next week.
188 reporters so far.
Angel Olsen--116
Wilco--103
At the very least it won't be the 20+ gap it was last week.
1:40PM October 4th
180 reporters
Bon Iver--75
Pixies--78
2:15 PM Oct 4th
In what should be the final count:
201 playlists for adds
218 for top 200
ADDS
Pixies--90
Bon Iver-85
Gotta give the Syndicate credit. thats why you hire an outside promotions team. Going to be interesting to see if they can keep it up when it comes to the charts.
CHARTS
Angel Olsen--135 staitons ( up 8 from last week how can I compete with that)
Wilco --117
We gained stations but just... what can you say we got beat. Lucky for us nothing else seems to be close so we might have a window next week. Not going to do this again though as it is obviously bad luck! ha.
More of an update to follow when charts come out.
5:00PM
Well at least the Adds provided us with some excitement.
Wilco has more stations than Angel Olsen had when she first got to #1 so I can at least feel good about that.
Lets look at this top 10
Lots of soon to be disappointed records. You could look at LVL UP and be impressed and while that is a HUGE debut there is a long way from #6 to even #3 and the gap between #2 and #3 is just as massive. I am looking forward to seeing where Pixies and Bon Iver end up. That will be fun to watch for sure.
Up to 126 ADDS reported, last week there were 199 so we could see 75 more?
Lets check the numbers
Pixies--53
Bon Iver--57
Big move there, Bon Iver pulls back ahead! This is getting good!
Danny Brown --36
Regina Spektor --41
A close one for #3 as well
Just because we have done it for this long lets check out the charts. We are at 137
89-76 is the current breakdown between Angel Olsen and Wilco
Local Natives is at 59
Last weeks number one add Lvl Up is at 42
Nick Cave is at 55 so its looking like a runaway for Angel yet again. At this point the focus is still getting people onboard but focusing on Next week.
No matter who gets #1 most added this week, neither are going to be in a position to jump from where they debut this week to #1 next week leaving it wide open yet again.
Next update in an hour
1:00PM Oct 4th
One hour left!
We are up to 150 reporters for ADDS and boy is it close.
Bon Iver --66
Pixies--64
Danny Brown--40
Regina Spektor-48
For the Charts we are up to 162 reporters
Angel Olsen is at 102
Wilco is at 90
So yeah not going to happen this week.
1:30 PM Oct 4th
Half hour! Looks like we will break 200 stations for the 3rd week in a row. This is good but should not be seen as a success. There should be 300+ at this point in the year.
We are up to 166 ADDS
Bon Iver--71
Pixies--71
this is going to be fun to watch!
For the charts, while we know its not really a race we will keep track so we can compare to next week.
188 reporters so far.
Angel Olsen--116
Wilco--103
At the very least it won't be the 20+ gap it was last week.
1:40PM October 4th
180 reporters
Bon Iver--75
Pixies--78
2:15 PM Oct 4th
In what should be the final count:
201 playlists for adds
218 for top 200
ADDS
Pixies--90
Bon Iver-85
Gotta give the Syndicate credit. thats why you hire an outside promotions team. Going to be interesting to see if they can keep it up when it comes to the charts.
CHARTS
Angel Olsen--135 staitons ( up 8 from last week how can I compete with that)
Wilco --117
We gained stations but just... what can you say we got beat. Lucky for us nothing else seems to be close so we might have a window next week. Not going to do this again though as it is obviously bad luck! ha.
More of an update to follow when charts come out.
5:00PM
Well at least the Adds provided us with some excitement.
Wilco has more stations than Angel Olsen had when she first got to #1 so I can at least feel good about that.
Lets look at this top 10
| 1 | 1 | 1 | 1 | 6 | ANGEL OLSEN | MY WOMAN | Jagjaguwar |
| 2 | 2 | 4 | 2 | 4 | WILCO | Schmilco | Anti |
| 3 | 3 | 5 | 3 | 5 | LOCAL NATIVES | Sunlit Youth | Loma Vista |
| 4 | 8 | 61 | 4 | 3 | NICK CAVE AND THE BAD SEEDS | Skeleton Tree | Kobalt |
| 5 | 11 | 18 | 5 | 4 | PREOCCUPATIONS | Preoccupations | Jagjaguwar |
| 6 | 138 | - | 6 | 2 | LVL UP | Return To Love | SUB POP |
| 7 | 4 | 2 | 2 | 6 | OF MONTREAL | Innocence Reaches | Polyvinyl |
| 8 | 15 | 45 | 8 | 3 | FLOCK OF DIMES | If You See Me, Say Yes | |
| 9 | 9 | 16 | 9 | 4 | HEAD AND THE HEART | Signs Of Light | Warner Bros. |
Lets take a look at the Spinitron charts :
| Rank | Spins | Artist | Disk | Genre | |
|---|---|---|---|---|---|
| 1 | 156 | Angel Olsen | My Woman | Rock | |
| 2 | 127 | Wilco | Schmilco | Rock | |
| 3 | 109 | LVL UP | Return to Love | Rock |
It really comes as no surprise then what we see on the CMJ charts right?
Lastly congrats to Shil for starting his new company because there was really a void when AAM left Check it out here. http://tigerbombpromo.com
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